Lysol - HERE For Hands-On
Minilabs - STEM Kits for Kids
​For the sixth year of Lysol’s HERE for Healthy Schools initiative, we teamed up with The GIANT Room to create Minilabs Science Kits - fun, interactive kits that teach young students about germs and hygiene through hands-on learning. Designed for 1st and 2nd grade classrooms in Title I schools, the kits were developed through co-design sessions with teachers, kids, and families. Each one includes NGSS-aligned lesson plans, classroom materials, and original comics that make science simple, engaging, and age-appropriate. Our goal was to make science and hygiene education not only impactful - but truly engaging for young minds.
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To further amplify the program and drive cultural relevance, we partnered with actor and comedian Keegan-Michael Key to help spread the word and donate the kits to classrooms nationwide. Key brought authenticity, humor, and visibility to the initiative - underscoring the importance of keeping kids healthy and in school.
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This campaign was a strong example of how brand purpose, education, and strategic partnerships can come together to deliver meaningful impact in communities.
Agency: McCann NY | Role: Assistant Account Executive
Key Responsibilities:​​
Supported coordination of kit development logistics with IAT partners and vendors, managing timelines, deliverables, and cross-functional communication to ensure on-time, high-quality execution
Participated in creative reviews and quality assessments using CreativeX to maintain brand standards and optimize performance across all assets
Collaborated with creative, legal, and strategy teams during creative development, owning meeting recaps, scheduling, and asset organization to ensure smooth campaign progression​​
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Handled asset trafficking and legal approvals by liaising with network clearance teams and managing deliverable timelines with media agency partners
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Assisted in managing production budgets and job tracking, including opening job numbers, tracking estimates, and maintaining financial documentation
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Ensured timely upload of final assets to digital asset management systems (Veeva), maintaining organized records across multiple campaign phases
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Conducted competitive research and supported thought leadership by compiling trend reports and contributing to bi-weekly internal insights updates​
Executive Creative Direction: Danny Rodriguez & Larry Platt
VP Creative Direction: Mark Forsman & Vinny Garbellano
ACD Design & Experience: Zac Collopy
Integrated Production: Mihae Mukaida & Jeannette Subero
Senior Producer: Loly McIndoe
Directors: Spencer Dennis & Mark Smith
VP Account Director: Elyssa Friedman
Account Supervisor: Brianna Paganini
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Shutterstock:
Senior Director, 3D & Immersive: Drew Weigel
Executive Producer, Live Action: Liz Victorine
Executive Producer, XR and 3D: Marianne Espinoza
Executive Producer, 3D: Emma Rooney
The Giant Room:
Dr. Azi Jamalian: Founder and CEO
Rebecca Schifilliti: Director of Product
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